Customer Stories

Agencies winning with Copysplit

See how agencies like yours are using copy testing to drive real results for their clients.

Apex Digital

Digital Agency

The Challenge

Apex Digital managed 15 e-commerce clients, each with different brand voices and conversion goals. Their copywriters were spending 40+ hours per month writing test variations, and they had no consistent way to measure results across sites.

The Solution

Apex deployed Copysplit across all 15 client sites in one week. They used the AI Generator to produce headline and CTA variations, and the pixel to run A/B tests without involving client dev teams.

+34%
Average conversion lift
120 hrs
Saved per month
15
Sites on one dashboard

“Copysplit turned copy testing from an occasional experiment into a core part of our agency offering.”

SC
Sarah Chen
Head of Growth

BrightPath Agency

Creative Agency

The Challenge

BrightPath's clients kept asking for 'better copy' but couldn't define what that meant. The team was making copy decisions based on opinions in meetings, not data.

The Solution

BrightPath implemented Copysplit to bring data into every copy conversation. They now test every major headline and CTA before launch, using white-label reports to present results to clients.

+28%
Average CTA click-through rate
3x
Client retention improvement
100%
Clients receive monthly reports

“Now when a client says 'I don't like that headline,' we can say 'the data shows it converts 28% better.' That changes the conversation entirely.”

MR
Marcus Rivera
Creative Director

Catalyst Marketing

Performance Marketing

The Challenge

Catalyst ran paid ads for SaaS clients but couldn't optimize the landing pages their ads pointed to. Ad spend was high, but landing page conversion rates were stuck at 2-3%.

The Solution

Catalyst installed the Copysplit pixel on all client landing pages and ran continuous headline and CTA tests. The AI Generator helped them produce variations tuned for each ad audience segment.

+52%
Landing page conversion rate
$240K
Additional revenue attributed
8
Clients scaled to full retainers

“We went from optimizing ads to optimizing the entire funnel. Copysplit was the missing piece.”

EB
Emma Blackwell
VP of Client Services

GrowthLab

Growth Consultancy

The Challenge

GrowthLab worked with early-stage startups that needed fast results but had tiny budgets and limited traffic. Traditional A/B testing tools were too expensive and too slow.

The Solution

GrowthLab used Copysplit's Essentials plan for each startup client. The lightweight pixel and AI-powered test suggestions meant they could run meaningful tests even on sites with 500 daily visitors.

+19%
Average sign-up rate improvement
5x
Faster test velocity
Standard
In their consulting toolkit

“For startups, every visitor matters. Copysplit lets us run real tests even with limited traffic.”

JM
James Murphy
Founder

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